TREASURE release digital single 'SHOCK' today at 6 p.m. KST, an electronic hip-hop track borrowing from 1TYM's 'Hot 뜨거'
TREASURE return today, November 2, with the digital single 'SHOCK' at 6 p.m. KST (3 a.m. CST), YG Entertainment said. The electronic hip-hop track borrows lyrics from 1TYM's hit 'Hot 뜨거'.
TREASURE are back today. The group releases the new digital single 'SHOCK' on November 2 at 6 p.m. KST, which is 3 a.m. CST, according to YG Entertainment, as reported by Yonhap. CHOSUNBIZ reports the comeback comes about five months after the fourth mini album 'NEW WAV' in June.
Yonhap and STARNEWS describe 'SHOCK' as an electronic hip-hop track with trendy synths and a fast-moving structure, with lyrics that borrow from 1TYM's hit 'Hot 뜨거'. STARNEWS reports that YG producers BIGTONE and P.K took part. Speaking through their agency, TREASURE said they hope the song lives up to its title by giving fans a positive shock, and that they prepared hard to repay the love shown during their recent fan concert tour (translated from Korean).
Confirmed
- YG Entertainment's official 'SHOCK' D-DAY poster lists the release as November 2, 2026, 6 p.m. KST (November 2, 3 a.m. CST).
Reported by other outlets
- Yonhap reports, citing YG Entertainment, that TREASURE release the digital single 'SHOCK' on November 2 at 6 p.m. KST, and that the electronic hip-hop song, built on synth sounds and a fast pace, borrows lyrics from 1TYM's hit 'Hot 뜨거'.
- STARNEWS reports that YG in-house producers including BIGTONE and P.K worked on 'SHOCK', alongside overseas writers and composers who collaborated on the fourth mini album 'NEW WAV'.
- STARNEWS reports that the music video uses lightning and flame special effects against dark structures, and that the choreography includes a tightly synchronized group section in the bridge.
- According to Yonhap and STARNEWS, TREASURE said they want to properly show their momentum with 'SHOCK' and give fans a positive shock, true to the song's title (translated from Korean).
Analysis
2FC NEWSROOM: Nodding to 1TYM, one of YG's early hip-hop acts, ties TREASURE's new single to the label's own history while the group pushes a harder sound for the year-end season.