TREASURE unveil 'SHOCK' MV teaser ahead of November 2 digital single
YG Entertainment has released the music video teaser for TREASURE's new digital single 'SHOCK,' which arrives November 2 at 6 p.m. KST.
TREASURE have dropped the music video teaser for 'SHOCK,' their new digital single due November 2 at 6 p.m. KST, which is 3 a.m. CST on November 2.
Korean outlets citing YG Entertainment say the teaser features a hard-hitting hip-hop beat and a large-scale group dance with backing dancers. The single follows TREASURE's fourth mini album 'NEW WAV,' released in June, which Yang Hyun Suk described as the start of the group's second chapter.
Confirmed
- YG Entertainment's official YG LIFE site posted 'TREASURE – 'SHOCK' M/V TEASER' dated October 31, 2026 at 12 a.m. KST, embedding the video from TREASURE's official YouTube channel.
- YG founder Yang Hyun Suk announced on October 14 KST that TREASURE will release the new digital single 'SHOCK,' featuring a powerful hip-hop sound, on November 2.
Reported by other outlets
- News1 and Topstar News report, citing YG Entertainment, that 'SHOCK' will be released on online music sites on November 2 at 6 p.m. KST.
- According to News1, Topstar News and ChosunBiz, the roughly 30-second teaser previews the song's hip-hop sound and large-scale choreography performed with dancers, including the shout 'Who that animal.'
- The same outlets report that 'SHOCK' interpolates 1TYM's 'Hot 뜨거' (Hot).
Analysis
2FC NEWSROOM analysis: Interpolating 1TYM, one of YG's early hip-hop acts, ties 'SHOCK' to the label's hip-hop history and continues the harder direction TREASURE began with 'NEW WAV.'