Stray Kids' I.N stars in Damiani's 'Winter Whites' holiday campaign with Mariacarla Boscono
Italian jeweler Damiani released its 'Winter Whites' holiday campaign on November 3, starring global brand ambassador I.N of Stray Kids alongside supermodel Mariacarla Boscono.
Stray Kids' I.N is the face of Damiani's holidays again. The Italian jeweler unveiled its 'Winter Whites' campaign on November 3, pairing its global brand ambassador with supermodel Mariacarla Boscono.
Christopher Simmonds directed the campaign and Larissa Hofmann photographed it inside a historic palazzo. It features the Mimosa, Margherita, Belle Époque and Belle Époque Reel collections plus high jewelry.
According to WWD, it is I.N's third campaign with Boscono for the house, after the Damiani Icons campaign in June.
Confirmed
- Damiani's official release presents the 'Winter Whites' holiday campaign starring global brand ambassador I.N and Mariacarla Boscono.
- Per Damiani, the campaign was creatively directed by Christopher Simmonds and photographed by Larissa Hofmann, set in a historic palazzo.
- Featured collections include Mimosa, Margherita, Belle Époque and Belle Époque Reel, along with High Jewelry pieces.
- A campaign film was published on YouTube.
Reported by other outlets
- WWD reports this is I.N's third Damiani campaign with Boscono, following the Damiani Icons campaign in June, and that he wears Belle Époque pieces including the signature cross pendant.
Analysis
2FC NEWSROOM: Damiani keeps casting I.N in its biggest seasonal pushes, which suggests he's a central part of the brand's global marketing, not a one-off ambassador.