Park Bo Gum named Gucci's new global brand ambassador
Italian luxury house Gucci announced on November 5 that actor Park Bo Gum is its new global brand ambassador, and that he will take part in the brand's major events and projects.
Park Bo Gum has a new fashion house. Gucci announced on November 5 (KST) that the actor is its new global brand ambassador, and that he will appear at the brand's major events and projects.
According to Soompi, Gucci said his varied acting career and willingness to take on new challenges match the values it wants to embody. Park Bo Gum said he was 'delighted to write a new story together on top of Gucci's century-long heritage' and looked forward to understanding the style language creative director Demna brings to the house.
Gucci marked the news with photos of the actor on its Instagram Stories. Demna has led Gucci as creative director since July 2025, after a decade at Balenciaga.
Confirmed
- Gucci announced on November 5 (KST) that it has named Park Bo Gum a global brand ambassador, per Yonhap and Soompi.
- As global brand ambassador, he will participate in Gucci's events and various projects.
- Gucci shared photos of Park Bo Gum on its Instagram Stories with the announcement, per Soompi.
Reported by other outlets
- Soompi quotes Gucci as saying Park Bo Gum's 'diverse acting career and willingness to take on new challenges align with the values the brand strives to embody.'
- Soompi quotes Park Bo Gum: 'I'm delighted to write a new story together on top of Gucci's century-long heritage. I look forward to deeply understanding the style language Demna will bring to Gucci and embarking on a journey to add another layer of aesthetics to it.'
Analysis
2FC NEWSROOM: Signing Park Bo Gum gives Gucci a top-tier Korean actor as Demna's new vision for the house takes shape.