Jungkook fronts Calvin Klein and Graff holiday campaigns in contrasting black-and-white looks
STARNEWS reports that BTS's Jungkook appeared in new year-end holiday campaign photos from Calvin Klein and Graff, both released on the brands' official social channels on November 5 (local time).
Jungkook opened the holiday fashion season with two very different campaigns. On November 6, STARNEWS reported that Calvin Klein and Graff both posted new year-end photoshoots and videos of the BTS member on their official social channels on November 5 (local time).
In the Calvin Klein images, STARNEWS says he wears a black leather jacket with light-wash jeans in a deep burgundy setting — reclining on a lounge chair, holding a remote, and standing before stacked CRT televisions. The brand teased more content with the line 'stay tuned.'
The Graff campaign flips the palette. STARNEWS says Jungkook appears in a pure white suit and turtleneck in the 'Lawrence Graff Signature' collection, layered in gold jewelry, and stages a proposal-like moment by opening a mint ring case toward the camera.
Jungkook has been a Calvin Klein global ambassador since 2023 and was appointed Graff's global ambassador in July 2025, STARNEWS notes, quoting Graff CEO Francois Graff calling him 'a cultural force' at the time of that appointment.
Confirmed
- STARNEWS reported on November 6 that Calvin Klein and Graff released new Jungkook holiday campaign photoshoots and videos on their official social media accounts on November 5 (local time).
- STARNEWS describes the Calvin Klein set as Jungkook in a black leather jacket and light-wash jeans in a burgundy-toned space, with Calvin Klein teasing more content with 'stay tuned.'
- STARNEWS describes the Graff set as Jungkook in a white suit and turtleneck wearing pieces from Graff's 'Lawrence Graff Signature' collection, including a scene extending a diamond ring from a mint-colored case.
- STARNEWS notes Jungkook has been Calvin Klein's global ambassador since 2023 and was named Graff's global ambassador in July 2025.
Reported by other outlets
- STARNEWS frames fan reaction around the side-by-side contrast of the two campaigns and the ring-case staging in the Graff film.
Analysis
2FC NEWSROOM analysis: Dropping a denim-and-leather Calvin Klein set beside a white-suit Graff jewelry campaign on the same day underlines how wide Jungkook's fashion range has become as a dual global ambassador.