ITZY's Chaeryeong fronts RAIVE's 'WINTER, UNBOUND' campaign
RAIVE has named ITZY's Chaeryeong its new brand ambassador and unveiled its 'WINTER, UNBOUND' campaign, according to RNX and PeopleGate.
RAIVE has named ITZY's Chaeryeong its new brand ambassador and unveiled its 'WINTER, UNBOUND' campaign, according to RNX and PeopleGate.
The reports, published November 2, identify the campaign as part of the contemporary womenswear label's 2026 fall/winter collection. Brand-supplied images feature outerwear including half coats, shearling-style jackets and textured fur jackets.
Both outlets describe the campaign as combining Chaeryeong's natural attitude with RAIVE's vintage-inspired styling, and say it is available through the brand's official online store, social channels and platforms including 29CM. The appointment was reported earlier this month; it is not a new announcement made today.
Reported by other outlets
- RAIVE has named ITZY's Chaeryeong its new brand ambassador and unveiled its 'WINTER, UNBOUND' campaign, according to RNX and PeopleGate.