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HYBE, SM, YG and JYP's FANOMENON Joint Venture Is Officially Registered, With Park Yun-seo as CEO

The joint venture set up by K-pop's four biggest agencies to run the FANOMENON festival, planned for December 2027, completed its registration on Oct. 26, Yonhap reported on Nov. 10.

By 2FC NEWSROOM · Published

Culture Minister Choi Hwi-young and JYP's Park Jin-young at a July 27, 2026 press briefing on FANOMENON plans
Image: Yonhap (via Cineplay)

The company behind K-pop's planned mega-festival now officially exists.

FANOMENON Co., a joint venture of JYP Entertainment, HYBE, SM Entertainment and YG Entertainment, completed its registration at the Seoul Central District Court's registry office on Oct. 26, Yonhap reported on Nov. 10, citing legal sources. The company will plan, produce and run FANOMENON, a K-pop festival set for December 2027, and manage the event's IP.

The trademark question has also been settled. The new company holds 50% of the FANOMENON trademarks filed in JYP's name in Korea and abroad, and the Ministry of Culture, Sports and Tourism holds the other 50% under a joint ownership agreement signed on Oct. 22, Yonhap reports. JYP's overseas trademark filings had drawn questions at this year's National Assembly audit, Chosun Biz reported in October.

The company is led by CEO Park Yun-seo, who has worked at HYBE and JYP, Yonhap reports. FANOMENON is planned as a mix of K-pop concerts, a fandom awards show and K-culture exhibitions. Park Jin-young, co-chair of the Popular Culture Exchange Committee, said in October that the four agencies put in equal capital and hold equal voting rights.

Reported by other outlets

  • Yonhap, citing legal sources, reports that FANOMENON Co., a joint venture of JYP, HYBE, SM and YG, completed its incorporation registration at the Seoul Central District Court registry office on Oct. 26.
  • Yonhap reports the company will handle planning, production and operation of FANOMENON and manage related IP, and holds a 50% share of the FANOMENON trademarks filed in JYP's name; the Ministry of Culture, Sports and Tourism holds the other 50% under an Oct. 22 joint ownership agreement.
  • Yonhap reports the CEO is Park Yun-seo, who has worked at HYBE and JYP, with Kim Jeong-jip, Won Woo-hyun, Yoon Han-gil and Shin Hyun-guk as non-executive directors and Kim Mu-hyun as auditor.
  • Hankyung reported on Oct. 7 that Park Jin-young told a National Assembly audit the four agencies put in equal capital and hold equal voting rights.

Analysis

Interpretation by 2FC NEWSROOM, not reported fact.

2FC NEWSROOM analysis: With the company registered and the trademark split done, the focus now moves to venues, lineups and dates for December 2027.

Sources

Conflicts of interest: English spellings differ: Cineplay writes 'PANOMENON' and 'Park Yoon-seo'; 2FC uses 'FANOMENON' as in Asia Business Daily and Financial News coverage.

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