Billlie's Tsuki named ambassador for hair care brand moev, fronts 'A Scented Wish' campaign
Billlie's Tsuki is the new ambassador for premium hair care brand moev, the brand said on November 2. Tsuki also helped develop the fragrance for a new line and fronts its campaign 'A Scented Wish', inspired by her name.
Billlie's Tsuki has a new beauty campaign. Hair care brand moev announced her as its ambassador on November 2, citing her ability to move between chic and lovely images, as Topstar News and Cineplay report.
According to both outlets, the deal goes beyond a photo shoot: Tsuki took part in developing the fragrance for a new moev line. The brand's campaign, 'A Scented Wish', is built around making a wish to the moon, a reference to her name ('tsuki' means moon in Japanese).
The campaign adds to a busy run of solo deals for Tsuki, who was recently named the face of a daily routine brand and a color cosmetics brand. With Billlie, she will celebrate the group's fifth anniversary at the fan concert 'The Heist Squad' in Seoul on November 15.
Confirmed
- moev said on November 2 that it chose Billlie's Tsuki as its new ambassador, as reported by Topstar News and Cineplay with images provided by the brand.
Reported by other outlets
- Topstar News and Cineplay report that Tsuki helped develop the fragrance for a new moev line, and that the brand built the campaign 'A Scented Wish' around making a wish to the moon, inspired by the meaning of her name.
- Both outlets report that Tsuki was recently named ambassador for a daily routine brand and a color cosmetics brand, and appeared again as a Halloween character in Nexon's FPS game 'Sudden Attack' on October 29.
- Topstar News reports that Billlie will hold their fifth-anniversary fan concert 'The Heist Squad' at Sogang University's Mary Hall in Seoul on November 15.
Unconfirmed
- The release date and markets for the new moev line have not been announced.
Analysis
2FC NEWSROOM analysis: Helping develop a product, rather than only modeling for it, is becoming a common way for idol ambassadors to stand out. For Tsuki, the moev deal adds to a growing solo beauty portfolio.