EXO's Baekhyun Registers His New Agency, Bion Entertainment, Amid CBX's Contract Dispute With INB100
EXO's Baekhyun has completed registration of Bion Entertainment, the company he founded in September with himself as CEO, as a pop culture and arts planning business, according to Korea's official agency registry as reported by Newsis, Dispatch and My Daily on Nov. 10.
Baekhyun is setting up on his own again.
According to Korea Creative Content Agency's pop culture and arts information system, the EXO member completed registration of Bion Entertainment as a pop culture and arts planning business with Seoul's Gangnam District Office on Nov. 9, Newsis, Dispatch and My Daily reported on Nov. 10. The outlets say the company was incorporated on Sept. 18 with capital of 100 million won, with Baekhyun, under his legal name Byun Baek-hyun, listed as CEO. Its registered business includes record production and distribution, concert planning, and management of singers and actors.
The move comes during EXO-CBX's ongoing dispute with INB100, the agency Baekhyun founded in 2023 after leaving SM Entertainment and which later became part of One Hundred Label. The unit notified INB100 of contract termination in March over unpaid settlements and contract fees, then filed for an injunction and a main lawsuit in August, according to the reports. On Sept. 15, the Seoul Central District Court granted the injunction, suspending the contracts until the first-instance ruling and barring INB100 from signing third-party deals against the members' will or interfering with their independent activities.
The company's existence was first reported on Oct. 30, when Soompi, citing Biz Hankook, quoted a company representative as saying, "Although no specific contracts have been signed yet, it is true that CBX will be working together through the company," and that concrete plans for activities would likely begin sometime after March next year. The legal dispute with INB100 is still ongoing.
Confirmed
- Korea Creative Content Agency's (KOCCA) pop culture and arts information system lists Bion Entertainment's registration as a pop culture and arts planning business, completed with Seoul's Gangnam District Office on Nov. 9, 2026, as cited by Newsis, Dispatch and My Daily.
- In September 2026, the Seoul Central District Court granted EXO-CBX's request for an injunction suspending their exclusive contracts with INB100 until a first-instance ruling in the main lawsuit, as previously reported.
Reported by other outlets
- Newsis, Dispatch and My Daily report Bion Entertainment was incorporated on Sept. 18, 2026, with capital of 100 million won, and that Baekhyun (legal name Byun Baek-hyun) is its CEO.
- The outlets report its business purposes include record production and distribution, concert planning, and singer and actor management.
- Sportschosun, citing Sports Kyunghyang, reports the company moved its head office from Yongsan District to Yeoksam-dong in Gangnam District on Oct. 22.
- On Oct. 30, Soompi, citing Biz Hankook, reported a company representative as saying that although no specific contracts had been signed, CBX will work together through the company, and that concrete activity plans would likely begin sometime after March 2027.
Unconfirmed
- No specific contracts between the company and the CBX members have been announced.
Analysis
2FC NEWSROOM analysis: Registering as a planning business is the legal step a Korean agency needs before it can manage artists, so it gives Baekhyun a ready base for activities outside INB100 while the lawsuit plays out.
Sources
- Newsis: Baekhyun sets up new agency amid dispute with former label (Nov. 10, 2026)
- Dispatch (Nov. 10, 2026)
- My Daily (Nov. 10, 2026)
- Sportschosun English, citing Sports Kyunghyang (Nov. 10, 2026)
- KOCCA pop culture and arts registered company search
- Soompi: Baekhyun Establishes New Company + CBX To Promote Through It (Oct. 30, 2026)