BABYMONSTER's 'DESERVE' MV tops 100 million YouTube views in about 11 days, their fastest of 2026
The music video for BABYMONSTER's digital single 'DESERVE' passed 100 million YouTube views around 1:57 a.m. KST on November 4, about 11 and a half days after release, YG Entertainment said.
BABYMONSTER have a new YouTube milestone. YG Entertainment said the music video for the group's digital single 'DESERVE' crossed 100 million views at around 1:57 a.m. KST on November 4, roughly 11 and a half days after it premiered on October 23.
That beats the 14 days it took 'CHOOM', which had been BABYMONSTER's fastest release of the year to reach the mark. With 'DESERVE', the group now has 19 videos with more than 100 million views on YouTube.
'DESERVE' puts vocals ahead of performance, featuring high notes and ad-libs, and its video centers on the members' acting before closing with fireworks and a large-scale group dance, according to Korean media coverage of the release.
Confirmed
- According to YG Entertainment, the 'DESERVE' music video passed 100 million views on YouTube at around 1:57 a.m. KST on November 4 (about 10:57 a.m. CST on November 3).
- The music video was released on October 23 at 1 p.m. KST; the official YouTube upload shows more than 102 million views as of this writing.
- Per YG, the milestone came about 11 and a half days after release, faster than the 14 days it took 'CHOOM (춤)', previously the group's fastest release of the year to reach 100 million views.
- YG said BABYMONSTER now have 19 YouTube videos with over 100 million views, and their official channel has about 13.5 million subscribers and more than 10 billion total views.
Reported by other outlets
- Soompi describes 'CHOOM' as the fastest 2026 K-pop group music video to reach 100 million views before 'DESERVE' broke that record.
- Tenasia and Sports Donga report the group will continue with 'DESERVE' music show and live content activities and a second world tour, '2026-27 BABYMONSTER WORLD TOUR [CHOOM]', covering 31 shows in 18 cities across five continents.
Analysis
2FC NEWSROOM: Beating their own 2026 pace with a vocal-focused single suggests BABYMONSTER's YouTube reach isn't tied only to their performance-heavy tracks.
Sources
- BABYMONSTER - 'DESERVE' M/V (official YouTube)
- Chosun Biz / OSEN: BABYMONSTER 'DESERVE' MV passes 100 million views [Official] (Nov 4, 2026 KST)
- Newspim: BABYMONSTER 'DESERVE' MV tops 100 million views (Nov 4, 2026 KST)
- Tenasia: BABYMONSTER new MV reaches 100 million views in 11 days (Nov 4, 2026 KST)
- Sports Donga: BABYMONSTER 'DESERVE' passes 100 million views (Nov 4, 2026 KST)
- Soompi: BABYMONSTER's 'DESERVE' Breaks Their Own Record For Fastest 2026 K-Pop Group MV To Reach 100 Million Views