ATEEZ's San Named Kilian Paris 'Friend of the House,' With His First Holiday Campaign Out Nov. 16
French luxury perfume house Kilian Paris has named ATEEZ's San its new 'Friend of the House,' and his first holiday campaign for the brand will be unveiled on Nov. 16.
ATEEZ's San has a new luxury partner. French perfume house Kilian Paris has named him its 'Friend of the House,' Korean outlets including Sports Seoul, Viva100 and Hankyung Magazine reported on Nov. 11 and 12 KST, citing the brand.
Kilian Paris said it picked San for his commanding stage presence and bold, sophisticated image, which it sees as a match for its sensual, daring approach to fragrance, according to Sports Seoul. The outlets report that San already wears the brand's signature scent 'DARK LORD', so the deal turns a personal favorite into an official partnership.
The first result arrives soon: Kilian Paris will release a holiday campaign starring San on Nov. 16. The brand also shared a first image of San in a black shimmering shirt, resting his hand on a bottle of its 'Angels' Share' fragrance.
The announcement comes as ATEEZ release 'GOLDEN HOUR : Part.6' with the title track 'UP' on Nov. 13.
Confirmed
- Kilian Paris named ATEEZ's San its 'Friend of the House,' according to the brand's announcement reported by Sports Seoul, Viva100 and Hankyung Magazine (Nov. 11-12, 2026).
- The brand's first project with San is a holiday campaign to be unveiled on Nov. 16.
Reported by other outlets
- Sports Seoul and Hankyung Magazine report that San is known to regularly use Kilian Paris' signature fragrance 'DARK LORD', and that the partnership grew out of that personal preference.
- Sports Seoul reports Kilian Paris plans a range of brand activities with San spanning fragrance, fashion and style.
Analysis
2FC NEWSROOM analysis: San joins a growing list of ATEEZ members with solo luxury and fashion partnerships, a sign of how brands are betting on the group's global fandom.