aespa's Karina and Winter and RIIZE Light Up Times Square in Seoul's 'Absolutely in Seoul' Tourism Campaign
The Seoul Metropolitan Government and Seoul Tourism Organization said on Nov. 10 KST that their 'Absolutely in Seoul' campaign starring aespa's Karina and Winter and RIIZE is running on outdoor screens in seven overseas cities, led by New York's Times Square through Nov. 29.
aespa's Karina and Winter and RIIZE are fronting Seoul's tourism pitch on some of the world's busiest streets. The Seoul Metropolitan Government and Seoul Tourism Organization said on Nov. 10 KST that outdoor ads for their global campaign 'Absolutely in Seoul' are running in seven overseas cities, with New York's Times Square as the centerpiece.
The campaign presents the city through the concept of 'Seoul Syndrome,' the idea that a trip to Seoul turns the unexpected into the everyday. The Times Square billboard carries highlights of the campaign videos starring Karina, Winter and RIIZE from Nov. 2 through Nov. 29.
In Asia, the ads appear around Tokyo's Shibuya Scramble through Nov. 20 and in Bangkok through the end of November. Taipei, Beijing, Shanghai and Jakarta are next, each on its own schedule.
At home, the videos have been playing at COEX, Myeong-dong, Euljiro and Jonggak since Oct. 12. They also run on Lotte Department Store's Lotte Town Light facade in Myeong-dong through Dec. 31 and, through a partnership with CJ CGV, on in-train screens on Subway Line 2 and the Sinbundang Line through Nov. 30.
Confirmed
- The Seoul Metropolitan Government and Seoul Tourism Organization announced on Nov. 10 KST large-scale outdoor advertising in major overseas cities for the global tourism campaign 'Absolutely in Seoul,' featuring aespa's Karina and Winter and RIIZE.
- The campaign is built around the concept of 'Seoul Syndrome' and runs on a large billboard in New York's Times Square from Nov. 2 through Nov. 29.
- The ads run around Shibuya Scramble in Tokyo from Nov. 2 through Nov. 20 and in Bangkok from Nov. 1 through Nov. 30, with Taipei, Beijing, Shanghai and Jakarta to follow on their own schedules.
- In Seoul, the videos have run at COEX, Myeong-dong, Euljiro and Jonggak since Oct. 12, on the Lotte Town Light media facade in Myeong-dong from Nov. 3 through Dec. 31, and on screens inside Subway Line 2 and Sinbundang Line cars from Oct. 23 through Nov. 30.
Reported by other outlets
- The Korea Times quotes Seoul Tourism Organization CEO Kim Byung-min as saying the campaign at landmarks including Times Square is "a valuable opportunity to directly introduce Seoul's appeal to potential tourists worldwide."